Case study · Wine House
39% of searches returned nothing — and recovered queries drove $5,700 in cart value.
On average, 39% of Wine House searches hit zero results. That is enormous: nearly two in five shopper searches ended empty before recovery. Search Saver recovered those dead ends in real time — generating about $5,700 in estimated cart value, and 26.5% of revenue from recovered queries.
39%
Of searches hit zero results
Monthly average — nearly two in five queries returned nothing natively before Search Saver recovered them.
Three consecutive months of live traffic — not a one-week spike.
$5,700
Estimated cart value recovered in one month
Converted from ILS for global presentation; session-matched zero-result add-to-carts.
26.5%
Of revenue from recovered queries
Share of revenue generated from Search Saver–recovered no-results searches.
83%
Recovered searches that reached ATC
Of zero-result recoveries that drove product engagement, most also produced an add-to-cart.
~2 in 5
Searches were dead ends
Zero-results was structural traffic share — not rare noise.
The problem
Almost two in five searches returned zero results. Typos, alternate spellings, and unrecognized names sent high-intent shoppers to an empty page — at massive scale.
What Search Saver did
Search Saver sat on top of the existing search bar. When a query returned zero products, it recovered relevant matches on the same results page — turning a 39% dead-end rate into about $5,700 in recovered cart value and 26.5% of revenue from recovered queries.
What showed up in the data
39% empty is the story
Zero-results was not rare noise. It was a structural share of search traffic — and every empty page was a lost high-intent session.
26.5% of revenue from recovery
Recovered no-results journeys were not a side channel — they generated more than a quarter of revenue, about $5,700 in estimated cart value.
Consistent over months
Results spanned April through July — steady recovery attribution, not a one-week spike.
- 39% of searches returning nothing is huge — that is the leak Search Saver closed.
- Recovered queries generated 26.5% of revenue — about $5,700 in estimated cart value.
- Every recovered dead end is classified so the next similar query resolves faster.
Methodology
Figures were read from Semantix analytics for Wine House (July 26, 2026, UTC). A search counts as zero-results when the recovered product click is tagged with the zero-results recovery source, or when the query is recorded in the zero-results discovery log. Add-to-carts are matched to a recovered search by the same session and exact query text within a short time window. Cart values are estimated from current catalog prices of the recovered item; cart events do not store price. Source cart value was converted to ~$5,700 USD (~₪3.7 = $1, rounded). The 26.5% revenue figure is the reported share of commercial value generated from recovered no-results queries. Catalog products, SKUs, and per-item pricing are excluded.
This public summary excludes catalog products, SKUs, and per-item pricing.
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