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Case study · Garmin

23% of searches are complex — with Semantix as the storefront search.

On Garmin, Semantix Search is the search experience. Across the live window, about 23% of search events were classified as complex intent, and every tracked add-to-cart was tied to a search query.

Semantix SearchApril – July 2026Specialty retail

23%

Of searches are complex

Share of search events classified as complex intent — not simple keyword lookups.

Read-only snapshot from live Semantix analytics (April–July 2026).

100%

Of tracked carts attributed to search

Every recorded add-to-cart in the window carried a search query.

Full-stack

Semantix is search

Semantix Search runs as the storefront search layer, not a bolt-on only.

Apr–Jul

Live analytics window

Figures from the live Garmin Semantix analytics snapshot.

Intent

Not keywords alone

Complex queries are a meaningful share of real search traffic.

The problem

Specialty shoppers do not only type exact product strings. They mix intent, specs, and imperfect phrasing — and search has to convert that demand.

What Search Saver did

Semantix Search runs as the storefront search layer: ranking and intent handling inside the existing experience, with carts attributable back to search.

What showed up in the data

Complex queries at scale

About 23% of search events were complex. That is a large share of real traffic, not an edge case.

Search is the sales path

Tracked carts were search-attributed end to end — search was not a side feature.

Full-stack search

Semantix owns the storefront search experience rather than sitting only as a recovery patch.

  • About 23% of Garmin search events are complex intent.
  • Every tracked cart in the window was tied to a search query.
  • When Semantix is search, complex intent is part of everyday traffic — not a niche.

Methodology

Figures were computed read-only from the Garmin Semantix analytics database (find-only; no writes). Complexity share is the share of query events marked isComplex in the queries collection (April–July 2026). Search-attributed cart share is the share of cart events that include a search_query. Catalog products, SKUs, and per-item pricing are excluded.

This public summary excludes catalog products, SKUs, and per-item pricing.

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