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Case study · Lisa Leonard

Around 10% of zero-result queries recovered each month — about 1% of revenue from Semantix.

Lisa Leonard’s native search still hits empty results on typos, misspellings, and intent-heavy queries. Search Saver recovers around 10% of those zero-result queries each month, and Semantix accounts for about 1% of overall revenue.

Search Saver2026Direct-to-consumer retail

~10%

Zero-result queries recovered per month

Approximate monthly share of zero-result searches recovered into product engagement.

Monthly recovery share on live Search Saver traffic.

~1%

Of revenue from Semantix

Approximate share of overall revenue attributed to Semantix recovery.

Search Saver

Layer on existing search

Recovers empty results in place — no storefront rewrite.

Monthly

Ongoing recovery

Recovery compounds as more zero-result patterns are classified.

In-session

Attributed engagement

Recovered clicks and carts tie back to the zero-result query in-session.

The problem

High-intent shoppers still typed imperfect queries — typos, poetic phrasing, and intent that keyword search could not map. Native search answered with zero results.

What Search Saver did

Search Saver recovered those empty searches in place. Around 10% of zero-result queries are recovered each month, contributing about 1% of overall revenue through Semantix.

What showed up in the data

~10% recovered each month

A steady share of zero-result searches is recovered into product engagement — not a one-week spike.

~1% of revenue from Semantix

Recovery is measurable at the revenue layer: about one percent of overall revenue is Semantix-attributed.

Dead ends were purchase intent

Empty results were not low-intent noise — recovered journeys still reached clicks and carts.

  • Around 10% of zero-result queries are recovered each month.
  • Semantix accounts for about 1% of overall revenue.
  • As more zero-result queries are classified, similar shoppers recover faster next time.

Methodology

Public figures for Lisa Leonard are approximate monthly rates from live Search Saver analytics: around 10% of zero-result queries recovered per month, and about 1% of overall revenue attributed to Semantix. Catalog products, SKUs, and per-item pricing are excluded.

This public summary excludes catalog products, SKUs, and per-item pricing.

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