Search Attribution

Search attribution is the methodology a store uses to decide how much credit a purchase gets for having involved a search interaction, when a shopper's session touched multiple paths like browse or recommendations too.

Part of Ecommerce Conversion

Because there is no single standard method, the specific attribution rule — such as whether the last click before checkout must have come from a search result — should be stated explicitly, since different rules can produce very different attributed revenue figures for the same underlying data.