Named Entity Recognition (NER)
Named entity recognition (NER) identifies and labels specific entities in text — like a brand, material, or color — as a step toward turning unstructured product copy into structured, searchable attributes.
Part of Catalog Intelligence
It is one of the underlying techniques attribute extraction relies on: NER locates and classifies the relevant spans of text ("merino wool" as material, "Patagonia" as brand), which a downstream process then maps into structured catalog fields.