Conversational Search
Conversational search lets a shopper describe what they want in natural language, including multi-turn exchanges and follow-up refinements, rather than a single keyword query.
Part of AI Search
It typically combines query understanding, semantic matching, and sometimes RAG to generate a response, and differs from standard search by maintaining context across turns — a follow-up like "in blue" or "cheaper ones" only makes sense if the system remembers what was asked before it.